The Basics of Logo Design: Selecting a Logo Color

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When it comes to building your business or brand, one of the most powerful components is having a rock solid logo. A logo serves as the face of a brand and is the first impression for potential consumers and clients. At the end of the day, your brand’s identity is how the market remembers you, and it’s critical to make sure you have a logo designed for success. The goal is pure and simple — recognition and brand affinity.

Like any job or task that involves a set of specific skills, logo design requires much practice and experience for a successful corporate identity. Mastery of design principles, industry knowledge and consumer behavior trends all form our recipe for providing comprehensive and dynamic logo design. Aside from creating aesthetic balance with respect to size of elements, typography, and style, a unique and thoughtful application of color helps tie the entire brand together.

The infographic below provides a great overview on the considerations for choosing certain colors in logo design. Be sure to check out our logo portfolio for a sampling of logo designs we’ve created. If you’re in the market for a new logo or simply want to chat, we’d love to hear from you! Drop us a line or give us a call today.